Planeación y estrategia financiera (Spanish Edition) Book PDF, ePub eBook

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Book Descriptions:
Esta obra presenta una cobertura completa y actualizada de temas y tecnicas que se pueden emplear para la planeación financiera, reflejando los nuevos e importantes desarrollos que se han dado en el campo de las finanzas. La obra presenta modelos de planeación financiera aplicable a distintas actividades económicas y proporciona al lector los conocimientos, técnicas, criterios y habilidades necesarias para el análisis integral de la situación económica financiera futura de una empresa. El libro es eminentemente práctico y esta diseñado para el autoaprendizaje de la materia. En su redacción se ha pretendido exponer los conceptos teoricos de la forma mas clara y concreta posible, haciendo énfasis en su aplicación practica. Para facilitar la comprensión de la materia cada capítulo contiene una amplia colección de ejemplos y estudio de casos que ilustran distintos tipos de situaciones, asi como de preguntas y problemas para su autoevaluación. El texto recoge la experiencia profesional y experiencia docente del autor de veinticinco años. El libro esta dirigido a cursos de planeación financiera a nivel licenciatura y maestrias, asi como a gerentes, directores y profesionales de ciencias empresariales.

Planeación y estrategia financiera (Spanish Edition) by Luis Eduardo Villarroel Camacho

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